Ed Alheit
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David Lyng Real Estate
1041 41st Street, Santa Cruz, CA 95062
CA DRE License Number: 01271551

Marketing Your Home

A list of the steps I take to make selling your home easy for you, while assuring your property is sold at the best price!

  • Inspect and asses how to highlight your home’s strong points to achieve maximum market value
  • Arrange and coordinate for any needed repairs or cosmetic upgrades
  • Create and publish a Virtual Tour of your property to bring additional website traffic to your listing
  • Provide additional internet presence through realtor.com, Zillow, Trulia, Google, Craigslist, Loopnet, etc.
  • Add additional exposure through American Dream Realty and my website, www.edalheit.com
  • Schedule an open house tour for local realtors
  • Submit your home to a Multiple Listing Service
  • Promote your home at the real estate board meeting for maximum exposure to other agents in the area
  • Develop a list of features and benefits of your home for the cooperating agents to use with their potential buyers
  • Send flyers to top cooperating agents
  • Constantly update you as to any changes in the market, both in prices and changes in the money market, and their effects on the sale of your property
  • Contact 50 homes in the surrounding area either in person or by mail
  • Add additional exposure through a professional sign, a lock box and the use of flyer boxes
  • Pre-qualify prospective buyers
  • Solicit feedback from the salespeople who have shown your home
  • Represent you during offer negotiations and negotiate on your behalf in order to assure you the best possible price and terms
  • Handle the mortgage, title and other closing procedures after a contract is accepted
  • Deliver your check at closing!


Making your Dreams a Reality